Commerce is changing who gets to choose.
Agents are moving between your customer and your catalogue. We help brands, retailers and vendors decide what to change in the stack — and in what order — before that shift is decided for them.
A research base built for real selection decisions.
We maintain a curated partner set alongside a broader evidence-led catalogue, so a recommendation starts with the operating constraint, not a generic platform list.
- Start here
13
Selected Platforms for agentic commerce
The partners we would look at first when you need to make commerce more discoverable, connected and ready for agent-mediated buying today.
- Research the market
335
Products to compare
369 providers across 33 capability areas, structured around the decisions that determine whether a commerce stack can actually perform.
Four ways we work with you
- Advisory and implementation
Agentic Commerce
A practical playbook for agentic commerce — what it means in operation, where it creates value, and three ways to engage.
- Independent platform and vendor selection
Vendor Select
Independent e-commerce vendor and platform selection run by practitioners — RFP management, scored shortlists, no vendor commissions.
- European go-to-market program
Ecosystem GTM Engine
A focused European GTM program for platforms and AI vendors that need qualified pipeline, partner activation and lighthouse traction.
- Venture scouting for investors and strategics
Venture Scout
E-commerce venture scouting by operators — thesis-driven mapping, evaluation and warm introductions across the European ecosystem.
Market-shift explanation, not a market-shift pitch.
Most stacks were built for a customer who browses. That customer is being replaced by an intermediary that reads structured data, compares in milliseconds and never sees your homepage.
The work is unglamorous and specific: fix the data, decide which platform you are actually keeping, retire what is duplicating spend, and expose the surfaces agents need. We do that as an independent party with no vendor commission and no implementation revenue to protect.
Three moves, in that order.
- 01
Assess
A structured read of your commerce stack, data foundations and content model against the requirements agents actually impose — feeds, availability, pricing truth, identity, checkout.
- 02
Architect
A target architecture and vendor shortlist you can defend to a board: what to consolidate, what to replace, what to expose to agents first, and in what order.
- 03
Accelerate
Delivery oversight through replatforming and rollout — governance, partner management and the commercial guardrails that keep a multi-year programme honest.
Who we help
Brands & retailers
Direct-to-consumer teams facing an agent-mediated funnel.
Wholesale & B2B
Complex catalogues, contract pricing, long buying cycles.
Platform vendors
Positioning and roadmap for an agentic market.
Agencies & SIs
Partner strategy and joint go-to-market.
Investors
Technical due diligence on commerce assets.
Marketplaces
Discovery, feeds and agent-facing surfaces.
Focused advisory & experience
AI, product data and sourcing decisions for commercial leaders in European retail.
A Brief most weeks. An Analysis every month. Read the Review.
- Analysis
Holiday readiness is a September problem now
Salesforce projects AI chat agents will originate 20% of all 2026 holiday e-commerce traffic. Adobe's measured data shows AI-referred traffic to retail sites already up hundreds of percent year on year. Meanwhile OpenAI's pullback from in-chat checkout shows agents are shortlisting, not closing — which puts the weight back on product feeds and site checkout. A September-to-November readiness checklist for retail teams.
- Analysis
Product data is a margin line now, not an IT ticket
Machines now do a growing share of product shortlisting, they read structured feeds rather than pages, and Adobe measures roughly a third to a half of retail page content as unreadable to them. Meanwhile GPSR and the EU Digital Product Passport attach legal accountability to the same attributes. The conclusion for buying, sourcing and procurement is uncomfortable but simple.
- Brief
The Digital Product Passport registry is live, and customs can query it
The European Commission's Digital Product Passport registry is now enrolling organisations, and customs authorities can use it to verify electronically that an imported product carries a valid registered passport before release for free circulation. Batteries are first, in February 2027.
Get the Readiness Briefing
A one-page read on where your stack stands against agent-mediated demand, plus the three changes worth making first. No deck, no sales call attached.
You will also get Agentic Commerce Review — a brief most weeks. an analysis every month. Leave whenever you like.